Great Lakes Institute of Management to host 7th International Great Lakes-NASMEI conference


Great Lakes Institute of Management, Chennai is conducting its 7thNASMEI (North American Society for Marketing Education in India) on 27th& 28thDecember 2013. NASMEI marketing conference, an annual conference by the Kotler-Srinivasan center for Research in Marketing, is a platform to discuss and share insights about emerging trends and issues in the area of marketing.

The Great Lakes-NASMEI Conference is among the finest International conferences in marketing in India. The conference, over the years has witnessed presentations by Professors and Doctoral students from leading schools in India, U.S.A., Australia, New Zealand, Singapore, Switzerland, France and Hong Kong.
This year the conference shall have 109 papers being presented by the professors and doctoral students from universities such as University of Boston, University of Houston, University of Illinois, Kellogg school of management, University of Washington, National University of Singapore, IIMs, IITs, etc., under the topics like B2B Marketing, Subsistence Marketing, Green Marketing, Beauty and Marketing, General Marketing, Consumer Behavior etc., during both the days.


Great Lakes Institute of Management, in its commitment to prepare business ready managers for the industry, endeavors to equip its students with the emerging changes and knowledge in Marketing. Great Lakes accomplish this by organizing the NASMEI conference since 2007, thus creating an opportunity for the future Leaders to learn about emerging trends in Marketing.

Date: 27 & 28 December, 2013, Friday & Saturday

Time: 9.30 AM

Venue: Great Lakes institute of Management, East Coast Road,
Manamai Village, Near Mahabalipuram

For Media contact:
Krishna Moorthy – 9442191717 / Asad G Pasha – 9943216959
Avian Media, Chennai

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