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Wednesday, March 23, 2016

Samsung launches Galaxy S7 and Galaxy S7 edge, powers them with7 Meaningful Innovations

Samsung launches Galaxy S7 and Galaxy S7 edge,
powers them with7 Meaningful Innovations

·        Samsung Galaxy S7 and Galaxy S7 edge combine sleek design with powerful performance such as advanced imaging capabilities, water resistance &expandable memory

·        Unique experience of post purchase care, assistance and privileges with Samsung Concierge, powered by My Galaxy

·        Connected ecosystem seamlessly link various deviceslike Gear S2, Gear VRto expand beyond the phone experience

·        With Vulkan API, long-lasting battery and cutting edge processors, the new smartphones are perfectly optimized for gamers


 Samsung Electronics today announced the launch of its much-awaited flagship devices, Samsung Galaxy S7 and Galaxy S7 edge,in the Indian market.Amongst many other path-breaking innovations, the Galaxy S7 and Galaxy S7 edge bringrefined design language,advanced imaging capabilities, streamlined software functionality and unparalleled connectivity with a host of services and experiences.

“I feel proud when I see the evolution of mobile devices that we havebrought from our first mobile phone in 1988 to the current series of Galaxy S smartphones. This evolution is also a testimony to our commitment to our consumers and to bring meaningful innovations that will enhance their smartphone experience not just in the present, but also in the future. Galaxy S7 and Galaxy S7 edge take a bigger leap by reimagining what a smartphone can be,” Mr. Ken Kang, Managing Director, Mobile & IT, Samsung India Electronics, said.

Introducing the new devices,Mr. Manu Sharma, Director, MobileBusiness, Samsung India Electronics said, Galaxy S7 and S7 edge will offer consumers the ultimate smartphone experience that set new benchmarks in the global mobile space, with cutting-edge design and extraordinary performance.Innovationssuch asDual Pixel technologyin Galaxy S7 & Galaxy S7 edge camera delivers brighter and sharper images, even in low lightand Samsung Concierge offer more personalized experience for users.”

Innovating in India, for the world

Samsung R&D in India played a significant role in the development of the new devices, with manyengineers involved in the expansion of the MyGalaxy platform to cater to the needs of premium users in India with Samsung Concierge. The unique consumer engagement platform has been customized to offer valuable services such as My Assistant, Phone pick up and drop, Fast Track service and Live Chat.

The Indian R&D team also contributed to developing the Motion Panorama feature that will enable consumers to capture live events in great detail by capturing every piece of dynamic motion. Additionally, the Spotlight Selfie feature that provides consumers a studio-like environment with virtual light source,was developed in India.

Other features like Game Mode Power/Memory Saving Solutions, Enhanced Internet Browser, Voice over LTE, Enhanced Messaging, In-Car experience, Voice Interface, Gallery and Gear Manager have significant contribution by Indian R&D.

The India R&D team has expanded on the Open Theme platform that allows for a greater personalized experience allowing users to download from over a 2,000 diverse themes.

Seven Meaningful Innovations:

1.   Unmatched design, streamlined for perfection

Galaxy S7 and S7 edgeperfect the 3D Thermoforming process, which now brings metal and glass together seamlessly from every angle. Both the devices come with a thinner bezel and a larger immersive screen in the smallest possible frame, with a 5.5” sAMOLED Display for the Galaxy S7 edge and 5.1” display on the Galaxy S7.

The edge screen on the Galaxy S7 edge is now even more powerful and convenient, with quick access to Applications and content.

The new ‘Always on Display’ feature allows users to easily check for updates, without having to worry about unlocking the phone.


2.   Life Proof - Built for rain, dust or even a shower

With IP68 water and dust resistance, Galaxy S7 and Galaxy S7 edge come with increased utility without compromising on the design. The devices can sustain up to 30 minutes submerged in a meter and a half of water.

3.   Professional grade  Camera - High quality images no matter the time of day or place

Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture and bigger pixel; the camera has a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving users a complete immersive visual experience.

4.   Advanced Performance - More power than you need

Samsung has also made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processor and battery ensure longer playing time, and the internal cooling system keeps the device from overheating.  Galaxy S7 and S7 edgecome with 3000mAh & 3600mAh batteries, respectively. The Galaxy S7’s CPU is about 44percent more powerful than its predecessor. Samsung has also added a dramatically enhanced GPU - which does the heavy lifting for graphics. This is about 60 percent more powerful than the one inGalaxy S6.

Gaming gets serious with the new Galaxy S7 & Galaxy S7 edge. Even the most graphic heavy games run ever so smoothly with significantly less lag and battery drain. The smartphones do not heat up easily, allowing gamers to keep their cool and focus on winning when the game heats up. The new flagships now have Game Launcher and Game Tools, which lets the user control everything from battery usage to interruptions.

Samsung’s latest advances in graphics set a new industry standard. Both Galaxy S7 and S7 edge are the first smartphones with Vulkan: the next generation graphics API that was brought to life in partnership between Samsung, Google and Khronos group. Vulkan delivers PC-quality gaming experience on a device you can hold in your hand.


5.   Connectivity - Best network performance

Galaxy S7 and Galaxy S7 edge are powered with LTE Cat 9 connectivity.

Both the new smartphones deliver powerful performance with the hybrid SIM card slot. Adding to the convenience, it allowsusers to insert a microSD card up to 200GB of additional storage. The same tray can be converted into a hybrid dual SIM card slot to get the best of voice and data plans.

6.   Phone+

Samsung continues its commitment to a connected ecosystem with partners and developers that ultimately benefit consumers. With the all-new Galaxy S7 and S7 edge at the center, the seamlessly connected devices expand what your phone can be. With meaningful partnerships that redefine the experiences users can have. The unified integration with Gear S2 and Gear VR gives Galaxy users more opportunities and a better experience.

7.   The Full Galaxy Experience–Samsung Concierge powered by My Galaxy

Powered by My Galaxy, Samsung Concierge is a unique platform for premium Galaxy S7 and Galaxy S7 edgeusers. The service offers an exclusive after sales promise of Red Carpet Care and special privileges like My Assistant, Phone Pick up and Drop, Fast Track Service and Live Chat with Samsung customer service.

Price & Availability

Samsung Galaxy S7 and Galaxy S7 edge areavailable at an attractive price of INR 48,900(32 GB) and INR 56,900 (32 GB), respectively.

Galaxy S7 and Galaxy S7 edge will be available in India starting from March 18, 2016 inBlackOnyx, Gold Platinum and Silver Titanium colors. The pre-bookingopens from March8th for both the devices and continues till March 17, 2016. Allcustomers who pre-book during this period will receive a Gear VR free with the device.

Samsung has partnered with Vodafone, which will offer twice voice and data for the first 6 months to selectVodafone Red plan customers.

Samsung is also offering multiple mobile accessories like Clear Cover, Battery Pack, Flip Wallet, LED View Cover, S View Cover, Clear View Cover and Wireless Charger Stand on the purchase of the new smartphones.


About Samsung Electronics Co.,Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.




Galaxy S7 and Galaxy S7 edge Product Specifications

 
Galaxy S7 Galaxy S7
Galaxy S7 edgeGalaxy S7 Edge
OS
Android 6.0 (Marshmallow)
Network
LTE Cat.9(450/50Mbps)
Dimension
142.4 x 69.6 x 7.9mm, 152g
150.9 x 72.6 x 7.7mm, 157g
AP
Octa core (2.3GHz Quad + 1.6GHz Quad), 64 bit, 14nm process
Memory
4GB RAM (LPDDR4), 32 (UFS 2.0) + microSD (up to 200GB)
Display
5.1” Quad HD Super AMOLED
2560 X 1440 (577ppi)
5.5” Quad HD Super AMOLED
2560 X 1440 (534ppi)
Edge Screen
Camera
Rear: Dual Pixel 12MP (F1.7), Smart OIS
Front: 5MP (F1.7)
Battery
3,000mAh
3,600mAh
Fast charging both on wired and wireless
Wireless charging compatible with WPC and PMA
Payment
NFC, MST
Connectivity
WiFi 802.11 a/b/g/n/ac (2.4/5GHz), MIMO,
Bluetooth® v 4.2 LE, ANT+, USB 2.0, NFC, Location
Sensors
Accelerometer, Proximity, RGB Light, Geo-magnetic, Gyro,
Fingerprint, Barometer, Hall, HRM
IP Code
IP68
Audio
MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR,
AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA
Video
MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.


For further information please contact:

Ashim Gupta                                                                  Reegal Jayani / Rahul Vaidyanathan
Samsung Electronics                                             Weber Shandwick India
Ph: 9999976533 / 9811130902


Samsung launches Galaxy S7 and Galaxy S7 edge, powers them with7 Meaningful Innovations Reviewed by S. Chitra on March 23, 2016 Rating: 5 Samsung launches Galaxy S7 and Galaxy S7 edge, powers them with7 Meaningful Innovations ·         Samsung Galaxy S7 and Galaxy S7 edg...

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