ZERODHA LAUNCHES INDIA’S FIRST TAMIL LANGUAGE TRADING PLATFORM ‘KITE’ - MYREALITY.In, Real Estate, Share Market, Mutual Fund, Insurance
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Saturday, March 19, 2016

ZERODHA LAUNCHES INDIA’S FIRST TAMIL LANGUAGE TRADING PLATFORM ‘KITE’

ZERODHA LAUNCHES INDIA’S FIRST TAMIL LANGUAGE TRADING PLATFORM ‘KITE’

-       ANNOUNCES ZERO BROKERAGE AND MUTUAL FUND BUSINESS  -
ZERODHA, India’s leading online brokerage firm, today announces the launch of its web based TAMIL language trading portal KITE and also ZERO brokerage on all equity investments. There will be no upfront fees, no minimum volume, no special terms and conditions, no clauses, no strings attached. To encourage easy investment culture, it also announced the start of its MUTUAL FUND business.

ZERODHA has 2 branches and 10 partner support offices in Tamil Nadu, with Chennai and Salem being the main offices and support centers includes Coimbatore, Ooty, Erode, Dharmapuri, Madurai, Kanyakumari, Tirunelveli, Tiruchirapulli, Hosur and Ambur. The regional branches and support offices helps in offering superior localize services for clients and also to educate them on innovative initiatives regularly from ZERODHA.

The awareness for stock market participation in India is very low and to attract the 65% of Indian population who are below 35 years of age, ZERODHA has taken significant initiatives including ZERO brokerage, KITE in TAMIL and its MUTUAL FUND platform.

KITE is a minimalistic web based trading platform that adapts to mobiles and tablet. It also offers everything a traditional platform does, and a lot more, through a very minimalistic interface. The interface is so simple and self explanatory, anyone with basic knowledge can login and start trading without training.

Speaking more on this significant development, Nithin Kamath, Founder & CEO – ZERODHA said, “The investment culture has to be nurtured, and we intend to do this not just by offering a zero brokerage, but an extremely easy user experience with KITE in Tamil and providing more options for investment with our Mutual Fund platform. Our plan is to reach out to the next 5 million participants who are currently not investing and show them how stock market can create wealth if invested for long term.”
KITE is integrated with an advanced behavioural analytics and visualization platform, called Quant, which helps traders understand their trading behaviour to make informed investment decisions. KITE search across 70,000+ stocks and instruments across multiple exchanges instantly.

Adding more on the development, Karthik Rangappa, Vice President, Education & Research - ZERODHA, said, "With a trading platform in Tamil, language is no longer a barrier for the trading/investing community. We are certain that KITE's superior technology wrapped up and presented in a local language will not only ensure seamless access to markets, but also make the whole trading experience enjoyable". 

KITE also provide live streaming prices for all the instruments and buy sell with just two clicks, or completely using keyboard shortcuts. It has advanced technical analysis charting (99 indicators) and 5 years of free historical data for all stocks.

Apart from TAMIL, KITE is now available in Hindi, Kannada, Malayalam, Punjabi, Gujarati, Bengali, Odia, Marathi and plan is to make it available in other major Indian languages in months to come.

ZERODHA’s NEW MUTUAL FUND PLATFORM

To encourage the investing culture among people and to offer a whole gamut of financial services, ZERODHA has introduces its MUTUAL FUND platform. Some of the unique features of the platform are mentioned below:

Easy execution

  • Search any fund and analyze historical performance
  • Click on Buy for lump sum or one time investment, and SIP (systematic investment plan) if you intend to invest small amounts of money at fixed interval automatically
Currently mutual fund purchases are enabled for only those clients who have ZERODHA demat account.

Mutual funds in Demat

  • Among the first few platforms in India to offer convenience of holding mutual funds in your demat account along with all your stock holdings. A single portfolio view for all your investments

Zero fees


Mutual fund investments similar to investing in stocks at ZERODHA will be absolutely brokerage free.
ZERODHA LAUNCHES INDIA’S FIRST TAMIL LANGUAGE TRADING PLATFORM ‘KITE’ Reviewed by S. Chitra on March 19, 2016 Rating: 5 ZERODHA LAUNCHES INDIA’S FIRST TAMIL LANGUAGE TRADING PLATFORM ‘KITE’ -        ANNOUNCES ZERO BROKERAGE AND MUTUAL FUND BUSINESS  - ...

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