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Tuesday, April 26, 2016

Sony emerges winner with Four prestigious Awards at TIPA 2016 and Gold at Digital Photography Review for its Digital Imaging Products

By on Tuesday, April 26, 2016

Sony emerges winner with Four prestigious Awards at TIPA 2016 and
Gold at Digital Photography Review for its Digital Imaging Products

 Sony India has been coveted with the prestigious Technical Image Press Association (TIPA) Awards in four categories and Gold at Digital Photography Review in the Digital Imaging genre as follows:

Awards’ Body
TIPA, 2016
The Best DSLR Entry Level
Sony α68
TIPA, 2016
The Best Mirrorless CSC Professional
Sony α7R II
TIPA, 2016
The Best CSC Prime Lens
Sony FE 85mm F1.4 GM
TIPA, 2016
Best Full-Frame Compact Camera
Sony Cyber-shot RX1R II
Digital Photography Review
Gold Award
Sony α6300

Each year, the TIPA Awards, recognizes the best imaging products launched in the past twelve months. Sony has been commended for the technical innovations across all products, from entry level consumer compact cameras to professional DSLRs and lenses.

All these awards for Sony products demonstrate the company’s commitment to create high quality and industry leading products.

Awarded as the Best DSLR Entry Level, Sony α68 has a 24.2MP APS-C Exmor CMOS sensor with an ISO 100 -25,600 range. Its 4D FOCUS™ system uses a 79-point dedicated phase detection AF sensor with 15 cross points. It can deliver accurate focus in light as low as -2EV, plus constant AF tracking at 8 frames per second. For video fans the Sony α68 can record Full HD in XAVC-S format with a bit rate up to 50 Mbps and continuous autofocus with accurate focus tracking.

The top-of-the-line α7R II, crownedBest Mirrorless CSC Professional, redefines the imaging experience which combines with 42.4MP “Full-frame” Exmor R™ CMOS sensor housed inside a full magnesium alloy body. 

It features a hybrid AF system with 399 on-sensor phase detection points and 25 contrast detection points that allow still shooting at up to 5 fps at full AF and AE. The α7R II can deliver 4K video with in camera processing and recording and Full HD (1080p) video in either NTSC or PAL at 60p/30p/24p or 50p/25p using the high bit-rate XAVC S format.

The full-frame Sony FE 85mm F1.4 GM lens offers a new XA (extreme aspherical) element plus three ED (extra low-dispersion) elements that can provide a fascinating combination of extremely high resolution of focused areas with a pleasing, soft bokeh in the background. 

The lens has a circular aperture with 11 blades plus Sony’s Nano AR coating, to reduce ghosting and flare. It contains a ring drive SSM (Super Sonic Wave Motor) to drive focusing and two position sensors for enhanced focus control. Constructed with 11 elements in 8 groups, the lens is dust and moisture resistant.

Sony’s α7R II, the RX1R II features an integral ZEISS® Sonnar T* 35mm f/2 lens. The sensor has an impressive 399 phase detection AF points that work in conjunction with 25 contrast AF points to achieve fast and efficient focus. The camera has the world's first optical variable low pass filter that can be set to off, standard or high, with low pass filter bracketing also available. The camera can deliver Full HD video with a choice of various framing rates.

The α6300 boasts of having the world’s highest number of AF points on any interchangeable lens camera with an incredible 425 phase detection AF points that are densely positioned over the entire image area. 

Furthermore, the camera can shoot images at up to 11 frames per second with continuous autofocus and exposure tracking.This impressive new mirrorless model has the ability to support full live-view continuous shooting on the Tru-Finder™ or LCD screen at up to 8 frames per second.

The DP Review jury members lauded the camera for its still image quality, video quality and autofocus .They referred the camera as an “exceptionally strong all-around camera” with video capabilities that are “unsurpassed at this price point.”

About Sony India Pvt. Ltd.

Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. 

Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today. 

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