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Tuesday, May 10, 2016

Australia emerges as a desired holiday destination among travel enthusiasts in Tamil Nadu


By on Tuesday, May 10, 2016

Australia emerges as a desired holiday destination among travel enthusiasts in Tamil Nadu..!


Australia emerges as a desired holiday destination
among travel enthusiasts in Tamil Nadu

Tourism Australia’s statistics reveal that 17,500 tourists from the state visited Australia in 2015;

Vacationers from the State spent A$ 78 Mn (Rs. 378 crores) during their Australian holiday  

Capitalising on India’s growing affluence and the increasing trend of vacationing abroad, Tourism Australia, in association with its key distribution partners, focussed on increasing awareness about the destination among travel enthusiasts in Tamil Nadu. 

The robust distribution and marketing initiatives undertaken over the years have boosted the market potential, making Tamil Nadu a key tourism source market in India today.

As per Tourism Australia’s statistics over the past 3 years, Tamil Nadu has recorded an increase of 13 per cent in tourist arrivals and a tremendous increase of 24% in spend.   

For the year ended December 2015, 17,500 tourists from Tamil Nadu visited Australia and spent as much as A$ 78 Mn (Rs. 378 crores) on their holidays.       

Mr. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Tourism Australia’s consumer research has revealed that world class beaches, coastlines and marine wildlife have been identified as the top attractions by travellers from Tamilnadu. They are showing an increasing interest in beach holidays, culinary tourism and an increased preference for self-drive holidays in the country.  We are also noticing a growing trend of Indian tourists wanting to explore new regions and non-traditional destinations such as Hamilton Island, Kangaroo Island and Tasmania.
Nishant Kashikar, Country Manager,
India & Gulf, Tourism Australia
Australia has a diverse range of some of the world’s best tourism experiences to suit the needs of every member of the family, and with the commencement of Singapore Airlines’ low cost carrier, Scoot’s services from Chennai to Australia, via Singapore, we are optimistic that numbers from the State will continue to grow.”       

To support the distribution network, Tourism Australia runs the ‘Aussie Specialist Program’ – an online training initiative aimed at building confidence and knowledge levels of travel representatives on the destination. Currently, over 300 agents from Tamil Nadu are registered on the online Aussie Specialist program. Tourism Australia has collaborated with leading travel companies in Tamilnadu such as Baywatch Travels, Peekay Holidays, Ascon Holidays, Akshaya Tours, Avocet Tours, Pegasus Travels, amongst many others, for product development and destination training workshops, and to equip them to sell the destination more effectively.     

Tourism Australia frequently collaborates with its key distribution and airline partners for promotional campaigns across the print and digital space. Indian travel enthusiasts can visit www.australia.com/offers to check out some exciting itineraries to explore Australia with trusted travel advisors such as Cox & Kings, Kesari Tours, Kulin Kumar Holidays, Makemytrip.com, Mercury Travels, SOTC, TUI, Vacations Exotica and Yatra.com. 

In addition, as part of its latest marketing campaign on aquatic and coastal experiences, Tourism Australia is promoting the destination to the world through cutting-edge Virtual Reality (VR) and 360-degree technology. New video content has been created to provide an immersive experience to travel enthusiasts and bring Australia’s incredible aquatic and coastal experiences to life. 

Australia has witnessed a continued growth trajectory in tourist arrivals from India. As of the year ended December 2015, 233,100 Indian travellers visited Australia which is an increase of 19 per cent over the previous year. For the year 2015, Indian visitors contributed over A$ 1.1 billion (Approx. Rs 5,500 crores) to the Australian economy; an increase of 38 per cent over 2014.

India has also improved its ranking to become the 8th largest market for arrival and 10th largest market for spend into Australia. Indians spent a total of 14 million visitor nights in Australia during 2015; an increase of 38 per cent over 2014.  

Source for Visitor Arrivals Data - International Visitor Survey, Tourism Research Australia
Plan your next holiday to Australia, visit www.australia.com/offers

About Tourism Australia..!

Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel.

Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to over A$ 115 billion by 2020.

The organisation is active in around 30 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit.

Tourism Australia’s activities include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.

For more information visit 



For further information, please contact:

Madhu Pai
PR Manager, India
+91-22-66280202

Krishna
Avian Media
+91 9442191717

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