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Thursday, May 12, 2016

Samsung Re-defines Durability and Savingsin ACs with New Range

Samsung Re-defines Durability and Savings in ACs with New Range

·         World’s first8-pole motor poweredDigital Inverter Compressorensures faster cooling of up to 43%; endures hot outdoor temperatures of up to 58°C
·         Consumes muchlesser energy compared to conventional air conditioners
·         DuraFin™ condensers made of materials that are more resistant to corrosion

Samsung India today introduced aSmart new range of air conditioners,offering exceptionally highenergy savings, an enhanced cooling experience even in the hottest temperatures and a very highdurability against corrosion.

Equipped with MultiJet PLUS technology powered by DuraFin™,the new range is designed to beat the soaring temperature with improved performance and energy savings.With meaningful innovation at its core, the new product series of air conditioners suitably meets theperformance, energy savings and design needs of the Indian consumers.

The new Samsung air conditionerseries is engineered to consume less power and produce exceptional cooling comfort. Equipped with advanced World’s first new 8-pole motor in its Digital Inverter Compressor, the range(1 Ton)ensure faster cooling performance of up to 43% &consume muchlesser energy as compared to conventional air conditioners.

For increased durability, Samsung also introduces DURAFIN powered MultiJet Plus condensers which comes with Anti-corrosion coating. DuraFin™ components are made of materials that are more resistant to corrosion with 36% morethickness. And its larger condenser and optimized refrigerant flow enables to endure extremely hot outdoor temperatures of up to 58°C.

With Samsung, you don’t have to compromise on style for consistent comfort. R&D and design play a key role in how we develop our products while focusing on improving our consumers’ day to day experience with technology. The new range is a result of our consumer-centric approach in the product design and innovation,” Mr. Rajeev Bhutani – Vice President, Consumer Electronics at Samsung India Electronics, said.

“With increased power efficiency and the existence of smart features,our new offerings will definitely enhance the air conditioning experience of our discerning consumers. We have introduced 49 contemporary models in 2016 and the new series combines innovation with advanced technology to deliver an optimal performance,” Mr.Bhutani added.

The in-built stabilizer in thenew air conditioner range (besidesthe 2 Star models), lets consumers enjoy cool fresh air without having to worry about product getting damagedbecause of power fluctuations. The ACs with inbuilt stabilizer can handle voltage fluctuations between 146V and 290Vensuring worry-free operation. In addition, it also improves the look of homes as there is no need to install an external stabilizer.

The 2016 range of Samsung air conditioner with Triangle architecture features a new 8-pole motor in the 1 Ton range. As a result, cooling speed is improved as compared to the conventional model.

To continue with their leadership in design, Samsung introduced STARFLOWER Pattern in its lineup. The new contemporary and stylish pattern design blends well with the aesthetics of the room.

Price and Availability
The 49 new models launched in Room Air Conditioner serieswill be available across India at a price range of INR 30,800 to 67,000.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

For further information please contact:

Ashim Gupta                                                                      Reegal Jayani/Avijit Sahay 
Samsung Electronics                                                   Weber Shandwick India
Email: ashim.g7@samsung.com           Email: RJayani@webershandwick.com
                                                                         Asahay@webershandwick.com


Samsung Re-defines Durability and Savingsin ACs with New Range Reviewed by S. Chitra on May 12, 2016 Rating: 5 Samsung Re-defines Durability and Savings in ACs with New Range ·          World’s first 8-pole motor poweredDigital Inverter C ompress...

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