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Tuesday, July 12, 2016

Australia welcomes record arrivals from India in May 2016


Australia welcomes record arrivals from India in May 2016

27,400 Indian tourists visited Australia in May 2016, the highest ever for any given month

Tourism Australia’s arrival statistics for May 2016 revealed the highest ever visitation in any given month from India to Australia. 27,400 tourists from India visited Australia during the peak school holiday period, an increase of 18 per cent vis-à-vis May 2015, signifying Australia’s rising popularity as a leisure holiday destination amongst outbound Indian travellers.

Total arrivals for the year ended (YE) May 2016 were recorded at 238,000, an increase of 8 per cent relative to the same period last year, making India the 9th largest inbound market for arrivals to Australia. For the year ended March 2016, Indian tourists spent A$ 1.14 billion on their Australian sojourn, that saw an increase of 19 per cent over the previous year. A majority of Indian tourists (67 per cent) visited Australia for the purpose of leisure. The average spend for Indian visitors increased by 10 per cent to A$ 5,215. In addition, the average length of stay for all visitors from India was recorded at 65 nights, with a 47 per cent repeat visitation.

Mr. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “We are delighted to announce our highest ever arrivals from India. It is a significant and momentous occasion for Tourism Australia to see such a great response from the Indian market. Our marketing activities in collaboration with our key distribution and airline partners, with an increased thrust on digital initiatives, improved air connectivity between the two countries, stability of the Australian dollar, introduction of the pilot electronic lodgement of visa applications program, have been key factors in boosting travel to Australia. By 2025, we expect India to be among the top five markets for Tourism Australia.”

The Tourism Forecasting Committee (TFC) is estimating 245,000 visitors from India for Jul 2015 - Jun 2016, a 12% increase over 2014-15. Arrivals from India are expected to perform well with an average annual financial year growth rate of 7.2 per cent through to the financial year 2021-22.


Tourism Australia frequently collaborates with its key distribution and airline partners for promotional campaigns across the print and digital space. Indian travel enthusiasts can visit www.australia.com/offers to check out some exciting itineraries to explore Australia with trusted travel advisors such as Cox & Kings, Kesari Tours, Kulin Kumar Holidays, Makemytrip.com, Mercury Travels, SOTC, Thomas Cook, TUI, Vacations Exotica, Veena World and Yatra.com.   

Source for Visitor Arrivals Data - International Visitor Survey, Tourism Research Australia
Plan your next holiday to Australia, visit www.australia.com/offers



About Tourism Australia
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel.

Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to over A$ 115 billion by 2020.

The organisation is active in around 30 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit.
Tourism Australia’s activities include advertising, public relations and media programmes, trade shows and programmes for the tourism industry, consumer promotions, online communications and consumer research.

For further information, please contact:
Madhu Pai
PR Manager, India
+91-22-66280202; mpai@tourism.australia.com

Krishna
Avian Media

Australia welcomes record arrivals from India in May 2016 Reviewed by S. Chitra on July 12, 2016 Rating: 5 Australia welcomes record arrivals from India in May 2016 27,400 Indian tourists visited Australia in May 2016, the highest ever for ...

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