Sony launches its first “X” series smartphones in India Xperia X and XA

Sony launches its first “X” series smartphones in India
Xperia X and XA
Experience the First “X” series smartphones, “XperiaTM X” and “XperiaTM XA”, featuring next-generation technologies in camera, battery and design

·        0.6 sec from launch to capture in a click on the new Xperia X
·        Intelligent Auto Focus for clearer photos
·        The all-new Predictive Hybrid Autofocus in Xperia X is developed in close collaboration with Sony’s α™ camera engineers
·        Amazing selfies in low light
·        Edge to Edge 5” Display on the Xperia XA for a perfect fit
·        Two days battery life

 Drivingon its vision for the future of communications, Sony India today unveiled its all new “X” series smartphones with the launch of - XperiaTM XandXperiaTM XA. These advanced smartphones are designedto further elevate the smartphone experience for its consumers.

Amongst many revolutionary innovations, the XperiaTM XandXperiaTM XA brings refined design language, advanced imaging capabilities, contoured software functionality and unparalleled connectivity with a host of experiences. Redesigned for creating increasingly personalised and intelligent products and services, these all new stylish smartphones offer unified design with beautifully crafted body.

First “X” Series smartphones: Xperia X and Xperia XA
The Xperia X series embodies Sony Mobile’s new brand vision through adding new layers of intelligent technology across popular and acclaimed Xperia features: camera, battery and design, to make every day smarter and simpler.

Predicting the unexpected is difficult, but not impossible - the next generation Xperia camera takes spontaneous capture to another level allowing you to shoot in sharp focus, even for spur-of-the-moment shots. The quick camera makes it easier to capture split-second scenes. Start-up is twice as fast and shots are captured at blink-of-an-eye speed, so you can go from stand-by to capture in approximately 0.61 seconds.The all-new Predictive Hybrid Autofocus in Xperia X is developed in close collaboration with Sony’s αTM camera engineers; it lets you choose your subject and then predicts its motion, so you can capture the action in perfect focus, free from blur.

Advanced features require the battery stamina to match, and Xperia X series incorporates Sony’s smart battery management to deliver up to two days battery life1. Not only will it keep your phone running for longer from one charge. Xperia X and Xperia XA benefits from a battery lifespan that’s up to twice as long with Qnovo’s Adaptive Charging technology2 and Sony’s smart battery management system. Both the phone arepowered to make the most of their advanced capabilities, with Xperia X featuring the 64 Bit Qualcomm® Snapdragon™ 650 processor and Xperia XA featuring the 64 Bit MediaTek® MT6755 Processor for ultra-fast connectivity

As part of their unified design concept, Sony designers researched premium materials, texture and curvature for the most natural palm fit. Both Xperia X and Xperia XA brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand. Xperia XA features a stunning edge-to-edge display to integrate seamlessly into your life.

A mobile camera experience unlike any other, Xperia X offers 1/2.3” 23MP camera, 24mm wide Sony’s award-winning G Lens, 13 MP Extra high sensitivity wide angle front camera with Sony Exmor RS™ makes it your perfect companion to click selfies under any light conditions

Designed for aesthetic perfection, Xperia XAalso produces perfect selfies and groupies with 88 degrees wide angle which allows you to capture more in the frame. The low light technology and extra sensitivity in tough conditions packed with Xperia XA is a treat for selfie lovers.Designed by leading creatives at Sony, Xperia XA features borderless design and curved glass, making it comfortable to hold for everyday convenience. These new stylish smartphones by X series are all set to revolutionise your communication and give ultimate smartphone experience that will set new benchmarks.

Xperia X and Xperia XA both have dual SIM capabilities andare capable to support 4G network. They will be available in all Sony Center, Xperia Flagship stores, top mobile and electronic stores and online through Amazon.

Pre-booking of Xperia X can be done at all authorized Sony mobile dealers and online exclusively on
Amazon( from 4 pm onwards on 30th May, 2016.

Customers will get free content worth over Rs. 2,700 with applications like:
Sony LIV: Free 3 months subscription worth Rs. 299
Hungama Play: Free 3 months subscription worth Rs. 750
Kindle: Free e-book worth Rs, 1,000
Gameloft and Modern Combat: Pre-installed Full HD games with free credits worth Rs. 780 exclusively in Xperia X

To make it easy for customer’s pocket, Xperia X can be purchased with an EMI of Rs. 2,999 from 6th to 30th June, 2016.

Xperia X
Rs. 48,990
White, Graphite Black, Lime Gold and Rose Gold

7thJune, 2016 onwards
Xperia XA
Rs. 20,990
White, Graphite Black, Lime Gold and Rose Gold

Third week of June, 2016
To learn more, please visit

1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. 3) Icons displayed are for illustrative purposes only. The homescreen may appear different in your product. Some features may not be available in your country or area.

“SONY” is a registered trademark of Sony Corporation. “Xperia” is a trademark or registered trademark of Sony Mobile Communications Inc. All other trademarks or registered trademarks are the property of their respective owners. Additional information regarding trademarks may be located on our website at:

1 On Xperia X and Xperia XA only. Battery life has been measured against Sony Mobile Communications AB's smartphone usage profile, defined in September 2014 to represent the typical smartphone user's active condition, including but not limited to a range of usage scenarios (calling, texting, web browsing, social networking, game playing, music listening, picture taking, picture browsing, online video watching, video recording and playback.)

2 Qnovo adaptive charging is featured on all X series models. 2x battery lifespan refers to Xperia X with Qnovo enabled when compared to Xperia Z2. During laboratory battery capacity retention cycle testing conducted by Sony Mobile Communications and Qnovo Incorporated, the battery cell used in Xperia Z2 achieved a lifespan up to 2 times longer with Qnovo. The result may vary depending on conditions and environment.

3Battery life is estimated at up to 3.5 hours based on continuous usage, with an extra 12 hours available using in-case charging. Usage measured against Sony Mobile’s typical accessory user profile (including but not limited to voice input, calls and message dictation). Performance may vary according to usage. 

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